Consumer Touchpoints


Brass Tacks understands the various day-parts of consumer’s lives and that each of the elements of daily lives require unique messaging and tools to effectively influence consumers.

Retail
The retail environment is where consumers are either researching products for the future, or purchasing. Understanding this behavior ensures brands develop the right message and provide so in context of these behaviours. Brass Tacks utilizes a range of tools in influencing research and purchase including POS, Sales Promotions, Incentive programs and trade activation.

Travel
When consumers are travelling, be it commuting, holiday travel or social travel, they are generally in a state of mind of passing time. A number of tools exist to add-value to consumers who are looking for ways to pass time, that also may communicate a product or brand message, these include; PR thru news, Magazine interactions and promotions, mobile phone marketing such as SMS, MMS or mobile sites, transit media such as bus media, outdoor etc and ambient and unique media placement to disrupt the boredom of travel.

Home
The home environment encapsulates consumer’s time for relaxation and entertainment. Not forgetting household chores, but the general mindset at home is endeavoring to deliver a positive and interactive environment. A number of influencing tools and techniques exist to talk to consumers during this period without an over-bearing sales message; these include the use of direct marketing, eDM, online environment and unique interactions utilizing traditional media such as magazine advertorials, red button activation on Foxtel etc.

Work
The workplace provides a powerful environment to influence more than one consumer at once, due to the social nature of work. The provision of tools to create WOM at work can provide a cost-effective marketing medium. Some of these tools include eDM, multi-media and videos (you-tube) and office-based sampling.

Leisure
Leisure time is sort using social and entertainment cues. During leisure periods, consumers are looking to let off steam, relax from the day to day pressures and switch off from a sales pitch and consider soft environmental factors in influencing their day to day decisions. Tools that provide an opportunity to market to consumers during this part of their day include Experiential events by providing a place of leisure, sampling in an environment that is not pitched as a sale, and ambassadors that can talk about brands with passion and enthusiasm to capture an audience to enrich their lives.