home > the crew
The Crew
Below are the lovely people who make Brass Tacks what it is. Just click on our photo to send us an email.
Email Alina Email Lisa Email Kerrie Email Mel
Email Tom Email Julie Email Belinda Email Vlad
Alina Azar
CEO

Alina brings a wealth of experience gained in Australia and the UK and maintains her finger on the pulse of instore marketing trends having attended the global Instore Marketing Expo in the US.
Lisa Williams
General Manager

Having been marketing manager for a shopping centre in the UK, Lisa understands retail from all angles. Lisa leads the Brass Tacks Melbourne team.
Tom Manion
Creative

3 years experience in creative concept development and brand strategy.
Xavier Gregory
Account Executive

Xavier has a strong retail background having worked with some of Australia’s biggest brands. Xavier is based in the Melbourne office helping to develop new business, he has a passion for consumer promotions & events.
Danielle Fardouly
Account Executive

Experience in driving integrated marketing campaigns including new product launches and brand specific consumer promotions across a range of FMCG brands. Danielle has also worked with clients to deliver solutions in the retail environment including store design, display and POS.
Kerrie Ryan
Company Accountant

10 years experience in finance and business development. Including 5 years in the UK and across Europe with a telecommunications start up. Kerrie manages finance, HR and facilities.
Julie Herczeg
Designer/Art Director

A lover of humor, wit and all things visually & physically stimulating. She joined the BT team and hasn't looked back since. Offering over 7 years experience working on clients such as KFC, Pizza Hut, Wrigley & Purina to name a few, she strives to find a creative solution that is always fresh and innovative.
Belinda Nussbaum
Senior Designer/Digital

Belinda has over 11 years international experience in front-end digital design and development, flash design, graphic design and multimedia. Belinda is part of the BT Melbourne team.
Melissa Motta
Account Executive

Melissa has over 2 years experience in all things retail, she manages all of the logistics of LSM marketing and franchisee management - from print to distribution, for both Pizza Hut and KFC. If you want achieve maximum impact in your retail space, Melissa will help you get it!
Gemma Cox
Administrative Assistant

Gem is a BT part-timer while studying marketing and business at UTS. Gem helps the team on anything administrative, leaving everyone free to do what they do best.
Vladimir Cherepanoff
Creative Director

With a career that spans over 20 years in design, music and art. Vladimir brings a holistic approach to creative direction and a multi disciplined know how visual communication.